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Fundamentals of Advertising By John Wilmshurst, Adrian Mackay
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- Sales Rank: #4984568 in Books
- Brand: Brand: Taylor n Francis
- Published on: 1999-09-13
- Released on: 1999-09-01
- Original language: English
- Number of items: 1
- Dimensions: 8.98" h x .96" w x 6.14" l, 1.36 pounds
- Binding: Paperback
- 384 pages
- Used Book in Good Condition
Review
`More than adequately covers the subject... References are very thoughtful.. I particularly like the way in which the author positions research in the book...
a most effective addition to any student bookcase.' QRM
About the Author
Currently freelance consultant and visiting lecturer on post-graduate programmes University of Greenwich. Extensive international consultancy and lecturing experience - in Europe, Africa, South America and the Far East. Author of the best-selling The Fundamentals and Practice of Marketing, The Fundamentals of Advertising and Below the Line Promition. Currently lecturing on MA Marketing and DMS programmes for the University of Greenwich.
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